Brayan Acebo, product and operation director at Grability, a ‘startup’ developer of e-commerce and virtual stores , gives us the benefits small and medium-sized companies get from bring their products or services to people’s ‘smartphones’
In the wake of the pandemic, e-commerce went from being an option or a trend to a necessity. Selling through the internet with the help of applications became the secret formula for businesses to meet the growing demand of virtual consumers and minimize the health risks and expenses that a physical store entails.
According to figures from the Nasdaq firm, it is estimated that by 2040, 95% of purchases in the world will be made online. In addition, data from the Colombian Chamber of Electronic Commerce (CCCE) reveal that e-commerce has presented positive indicators and will have a growth of 16% at the end of 2021.
For Brayan Acebo, director of product and operations at Grability, a developer of e-commerce and virtual stores, who recently launched an ‘app’ creation solution for SMEs, “the world is witnessing an impressive increase in virtual operations, including mobile purchases ”, due to phenomena such as the proliferation of mobile wallets and the constant use of ‘smartphones’ to carry out daily tasks.
But what are the advantages offered by an ‘app’ for any business that wants to enter and sell in the digital world? Holly responds:
- Communication:
On average people are on their ‘smartphone’ approximately 70% of day Given the amount of time a person is spending on their ‘smartphone’, businesses have to capitalize and use this method of communication to reach customers. .
2. Notifications:
The ‘apps’ have a powerful tool: Notifications or push notifications. That is, alerts that we program and send directly to users’ phones. For example, promotions, order status, a special event, a discount on a product line, or help in the fight against cart abandonment. These are an excellent alternative to build loyalty and increase the percentage of customer retention.
3. Payment method:
There is no easier, faster and safer payment method than the one offered by the ‘apps’. In addition, as they become increasingly competitive, many entities are beginning to offer much better rates than the traditional ones.
4. Premium shopping experience:
Mainly focused in providing a better user experience that increases sales indicators and one of the greatest advantages is the access to elements of each operating system, allowing you to customize the way it is used. This feature makes the way users interact with products in other platforms.
5. Speed:
There is a faster navigation through the store with the App than on the web. This is a very important characteristic since users are increasingly demanding in terms of information loading time, and ‘apps’ are designed to make the user understand very well what they primarily need.
6. Omnichannel:
For every single business is very important to maintain a lasting relationship with its users and get to adapt the medium that best suits the client. Applications are currently the main integration channels that companies can use which is a fundamental strategy these days.
‘Apps’ are already considered as the most important tool to buy online, and smartphones will become the channel’s main device. During the last years, more than 40% of retail visits and days such as Black Friday or CyberMonday are made online”, adds the CPO of Grability.
Grability is a ‘startup’ that has impacted more than 14 million users in four continents, due to their hard and well done work on ecommerce development with brands such as Rappi, Walmart and El Corte Ingles
Currently they have a consolidation of about 10 million orders per month, executed through the ‘apps’ created by them.
According to Statista, currently, more than 70% of digital purchases are made through mobile devices. Also, the average ticket in applications is 140% higher than mobile web e-commerce.
